Course Description

Performance marketing boils down to one word: tracking. While the word can be "taboo" to the general public, we use the term "Tracking" to simply refer to the behaviors that are being captured in TUNE. Knowing how tracking works will help you when you set up offers in your TUNE network and begin building your affiliate network.


After reviewing this course, you will be able to:

  • Define tracking and what is required to track user click behavior.
  • Implement the appropriate tracking protocol to meet the needs of your advertiser / offer.
  • Differentiate between the different types of tracking that are used by TUNE.


Use the knowledge checks throughout the course to assess your understanding of the material.

Training Specialist

Jeff Olliver

Course curriculum

  • 1

    How Tracking Happens

    • Tracking Links & Transaction IDs

    • Knowledge Check

    • Tracking Protocols

  • 2

    Conversion & Impression Tracking

    • Impression Tracking

    • Tracking Links

  • 3

    Pixel Tracking

    • Client-side Tracking

    • Tracking a Conversion

    • iFrame Pixel Tracking

    • Knowledge Check

    • Image Pixel Tracking

  • 4

    Postback Tracking

    • Server-side Tracking

    • Postback Tracking with Transaction ID

    • Postback Tracking with Affiliate ID

    • Knowledge Check

  • 5

    Conclusion

    • Feedback