Course Description

Learn the basics of a mobile advertising campaign, analyze key metrics to determine the success of a mobile ad campaign, and identify the terms used in mobile attribution.

After reviewing this course, you will be able to:

  • Understand the basics of mobile advertising.
  • Explain how to promote an app using a mobile advertising campaign.
  • Identify key metrics of mobile ad campaigns.
  • Identify the mechanisms used in mobile attribution.


Training Specialist

Jeff Olliver

Course curriculum

  • 1

    The Industry

    • Advertising Industry Basics

    • Mobile App Advertising

    • Measuring Success

    • Knowledge Check
  • 2

    Attribution Analytics

    • Attribution Analytics

    • Universal Attribution Methodologies

    • Knowledge Check
  • 3

    Conclusion

    • Feedback