Mobile App Advertising & Attribution Basics

A brief overview of the mobile marketing industry. | Created by Jeff Olliver

Course Description

Learn the basics of a mobile advertising campaign, analyze key metrics to determine the success of a mobile ad campaign, and identify the terms used in mobile attribution.

After reviewing this course, you will be able to:

  • Understand the basics of mobile advertising.
  • Explain how to promote an app using a mobile advertising campaign.
  • Identify key metrics of mobile ad campaigns.
  • Identify the mechanisms used in mobile attribution.


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