Launching Attribution

Learn how to set up your account and navigate the interface. | Account Manager Jeff Olliver

Course Description


In this module, we’ll review the steps to launch attribution for an app with one partner. We'll review how to create a measurement URLs, add sub parameters, and notify partners through postback URLs.


After reviewing this course, you will be able to:

  • Identify the various partners who may be part of running campaigns.
  • Successfully navigate the Attribution Analytics solution in the TMC.
  • Identify the steps required to launch attribution.
  • Generate measurement and postback URLs.
  • Define additional parameters and when to add them to the measurement URL.
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