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At the end of the day, you want to be able to find out which publishers are generating the most and highest quality traffic and how well each offer on your TUNE network is converting. This module will walk you through the various ways to gain insights on the performance of your ad network, on an individual publisher, and even how to manage the conversions logged in the system for adjusting in the event of data discrepancy. You will learn how to pull your own reports to get information that is most important to you, how to save these reports, and get a glimpse of some of the most useful reports already built in to TUNE.
After reviewing this course, you will be able to:
- Use the server & click logs to identify information about traffic run through your network.
- Navigate the various stats reports to gather valuable insight on activity in your network.
- Use the conversion report to get details about each conversion as necessary.
- Employ the resources offered by various additional reports.