Course Description

This course provides a brief overview of the App Store Analytics (ASA) component of the TUNE Marketing Console (TMC), including setup, best practices, configuration, and integration with other pieces of the TMC.

After reviewing this course, you will be able to:

  • Define App Store Optimization (ASO) and describe the importance of app store presence for app marketers.
  • Navigate the App Store Analytics interface and identify key reports.
  • Use the various analytics reports to get valuable information about your app’s performance in the app store.

Training Specialist

Jeff Olliver

Course curriculum

  • 1

    Organic Acquisiton

    • Introduction to Organic Acquisition

    • App Store Optimization (ASO)
  • 2

    App Store Analytics

    • App Store Analytics Dashboard

    • Overview Page

    • Rankings

    • Keywords & Top Chart Rankings

    • Adding Keywords

    • Downloads

    • Competitors

    • Competitors Report

    • Ratings & Reviews

    • Viewing Ratings & Reviews

    • Creating Alerts

    • Knowledge Check
  • 3

    Conclusion

    • Feedback