Advanced Attribution
Use Attribution Analytics to do more advanced attribution and gather more dynamic data.
For advanced measurement using Attribution Analytics, this module goes further in depth about what can be collected by using a measurement URL. This will show use cases about types of campaigns and ways that measurement URLs can be set up most efficiently. This speaks towards re-engagement and device targeting.
After reviewing this course, you will be able to:
Jeff Olliver
Re-engagement Campaigns
Deferred Deep Linking
Introduction to Device Targeting
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