Advanced Attribution

Use the TMC to do more advanced attribution and gather more dynamic data. | Created by Jeff Olliver
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Contents

Re-engagement, Deferred Deep Linking, and Device Targeting
Re-engagement Campaigns
Deferred Deep Linking
Introduction to Device Targeting
Conclusion
Feedback

Course Description

For advanced measurement using Attribution Analytics, this module goes further in depth about what can be collected by using a measurement URL. This will show use cases about types of campaigns and ways that measurement URLs can be set up most efficiently. This speaks towards re-engagement and device targeting.

After reviewing this course, you will be able to:

  • Define the purpose of re-engagement campaigns and deep link URLs.
  • Employ deferred deep linking to direct existing users to the correct location.
  • Understand device targeting and how it benefits the success of a marketing campaign.
  • Create measurement URLs for re-engagement, deferred deep linking, and device targeting.
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