Advanced Attribution

For advanced measurement using Attribution Analytics, this module goes further in depth about what can be collected by using a measurement URL. This will show use cases about types of campaigns and ways that measurement URLs can be set up most efficiently. This speaks towards re-engagement and device targeting.

After reviewing this course, you will be able to:

• Define the purpose of re-engagement campaigns and deep link URLs.
• Employ deferred deep linking to direct existing users to the correct location.
• Understand device targeting and how it benefits the success of a marketing campaign.
• Create measurement URLs for re-engagement, deferred deep linking, and device targeting.