Advanced Attribution

Use Attribution Analytics to do more advanced attribution and gather more dynamic data. | taught by Jeff Olliver
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Course Curriculum

Re-engagement, Deferred Deep Linking, and Device Targeting

Course description

For advanced measurement using Attribution Analytics, this module goes further in depth about what can be collected by using a measurement URL. This will show use cases about types of campaigns and ways that measurement URLs can be set up most efficiently. This speaks towards re-engagement and device targeting.

After reviewing this course, you will be able to:

  • Define the purpose of re-engagement campaigns and deep link URLs.
  • Employ deferred deep linking to direct existing users to the correct location.
  • Understand device targeting and how it benefits the success of a marketing campaign.
  • Create measurement URLs for re-engagement, deferred deep linking, and device targeting.
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