Performance Marketing Basics

The first step towards building a successful affiliate network is to understand the basics of performance marketing.
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Course Description

The first step towards building a successful publisher network is to understand the basics of performance marketing. You'll learn about the key players in the performance marketing ecosystem, how transactions are made, and how each party involved makes money.


After reviewing this module, you will be able to:

  • Explain the fundamentals of the performance advertising industry, including key terms.
  • Understand the relationship between a publisher, an ad network, and a publisher.
  • Understand how user clicks are attributed and how publishers receive their payouts.
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