- 2 Knowledge Checks
- 6 Multimedia
Learn the basics of a mobile advertising campaign, analyze key metrics to determine the success of a mobile ad campaign, and identify the terms used in mobile attribution.
After reviewing this course, you will be able to:
- Understand the basics of mobile advertising.
- Explain how to promote an app using a mobile advertising campaign.
- Identify key metrics of mobile ad campaigns.
- Identify the mechanisms used in mobile attribution.